North America

A Timeless Design: MyDay® toric

CooperVision paid homage to our market-leading toric lens design with the launch of MyDay® toric at SECO & VEE 2018

Designs can often be fleeting. In industries such as fashion, interior design and architecture, new designs are adopted, replicated, popularized, and then they’re out. But every so often, a design is so revolutionary—and so ahead of its time—that it lives on for much longer. It’s timeless.

Such is the case with CooperVision’s proven and widely respected Biofinity® toric design, Optimized Toric Lens Geometry™, which has been key to Biofinity® toric becoming the most prescribed toric lens in the United States[1]. Now, CooperVision has taken those trusted toric design features and applied them to our premium silicone hydrogel 1-day toric contact lens, recently unveiling the long-awaited MyDay® toric at two major U.S. optometry industry events.

The celebration started on March 1 at the Southeast Congress of Optometry (SECO) 2018, a well-known conference for optometrists and ophthalmic professionals. Here, CooperVision showcased the innovation represented by MyDay® toric by honoring the timeless toric design that brought this new lens to life. The booth was adorned with conversation-starters, including a head-turning performance car, ageless fashion accessories and an iconic smartphone. It all highlighted the concept of timeless design and its importance in the development of MyDay® toric.

Also showcased was a 36” contact lens replica that featured an educational augmented-reality experience when an iPad was hovered over hotspots on the lens. Near the registration desk, a professional chalk artist recreated a stunning interpretation of the theme “The Intersection of Timeless Design and Technology: MyDay® toric.”

Just two weeks later, CooperVision brought this exciting MyDay® toric launch along with the timeless design theme to Vision Expo East (VEE) in New York City, heralded as the largest eyewear & eye care trade show in the world. Again, the new lens was well-received, especially in light of the exciting announcement of MyDay® toric’s expanded parameters extending to +6.00D available April 2, further expanding the number of patients that ODs can fit in the lens.

This innovative and head-turning nod to timeless design gave CooperVision representatives the perfect opportunity to spark a conversation with booth visitors about the MyDay® toric lens. After all, the timelessness of Biofinity® toric is what inspired CooperVision to incorporate the same design into the 1-day modality with MyDay® toric. Booth visitors also had the opportunity to learn more about the MyDay® toric design and features via in-booth live presentations by Mark Andre, Director, Academic Affairs, at SECO and Steve Rosinski, OD from Crozet Eye Care, at VEE.

U.S. Director of Marketing for 1-day brands Inga Grote-Ebbs commented, “With an increasing number of U.S. patients moving into 1-day lenses—or wanting to because of the comfort, convenience and healthier lens-wearing experience—MyDay® toric gives eye care practices the ideal opportunity to grow. There has never been a greater need for a lens like MyDay® toric, an advanced contact lens that builds upon the well- respected design features of Biofinity® toric. By adding this lens to our 1-day portfolio, I also feel we have yet one more valuable asset to help us move toward our goal of 50/50 by 2020, in which the North American business is seeking to secure 50% revenue from our 1-day portfolio by January 2020.”

[1] Q3 2017 US industry data on file.

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CooperConnect serves as CooperVision’s global, companywide employee magazine. CooperConnect is an avenue for sharing and learning as well as an internal communications tool to connect and engage employees worldwide.

If you have any news or ideas for future issues of CooperConnect, we’d like to hear from you!

Lynne Tran
Internal Communications Director
ltran@coopervision.com
or (925) 460-3643

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